Jennifer Anaya, Senior Vice President, Global Marketing
Jennifer Anaya is Senior Vice President, Global Marketing, at Ingram Micro. As the industry leader’s Chief Marketing Officer, she leads the company’s brand strategy and direction and drives growth through an enhanced customer experience and digital marketing. Among her many strategic growth contributions, Anaya led transformation, geographic expansion, and now digitization of the longest standing IT partner community- Trust X Alliance – into a high growth cohort of trusted experts spanning several countries. Under Anya’s leadership, her team developed the company’s first digital marketing engine, which powers a personalized customer experience and enriched marketing services within the company’s digital experience distribution platform, Ingram Micro Xvantage. Pulling from her entrepreneurial spirit, Anaya founded and continues to lead the B2B tech leaders large global in-house agency, Agency Ingram Micro ( AIM), which specializes in channel marketing and consistency earns industry praise and was recognized as the global ACE In-House Agency of the Year by ANA Business Marketing two years in a row. She also continues to oversee Ingram Micro’s global partner community, Trust X Alliance, as well as the company’s channel PR and AR efforts. With 23 years at Ingram Micro and nearly three decades of technology industry experience, Anaya is a proven and innovative IT channel leader and change agent.
